Black, white and read all over

Reading is extremely important to your personal development, as well as to the development of your business.

Even if you only read a few pages every day, the act of reading—gaining new knowledge or escaping to a fictional reality—creates and establishes neural pathways in your brain. Just like any other muscle in your body, the brain needs exercise—and reading fulfills this exercise perfectly.

Having a dedicated “reading spot” is an excellent way to set up your reading habits. My husband recently renovated my home office, which now includes a reading area with a cozy chair and a customized magazine rack that holds my coffee cup. I begin my day in this chair, with a book related to my business such as business or entrepreneur bios, design trends or marketing strategy. I also have fitness books or magazines to read during commercials when I’m watching TV in the evening, and novels on my nightstand to read before I go to sleep.

Reading can also be a great stress reliever, especially if what you’re reading is very enjoyable. This is why the “candy books” (ie., books that are easy to read and engaging) should be read before bed—thus relaxing you, and encouraging a better sleep. There have been many studies on the benefits of reading, and it has been suggested that mental stimulation, such as reading, can slow the progress or even prevent Alzheimer’s and dementia.

Another great benefit to reading is the knowledge that you gain—as well as a more expansive vocabulary. You will find yourself pulling out tidbits from books you read, and applying them to real life situations; or will use a word that your friends and family have never heard of, and realize that you had read it in a book.

Those who love to read explain it simply—there is a simple joy in being able to fall into a story; one where you can get lost for hours on end, and look up to find hours have passed. So whether you choose to read for pleasure, or for business, reading is a habit everyone should have.


© 2015, Bateman Design Group. All rights reserved. This article may not be reproduced or distributed, in whole or in part, without prior written permission of Bateman Design Group.

Bateman Design Group is a boutique creative agency in Barrie offering graphic design, marketing strategy, website development services and custom content management systems since 2003. We are available to work independently or as a freelance part of your marketing team.

About Julie Bateman

Julie Bateman is a professional graphic designer and the founder of Bateman Design Group, a boutique creative agency in Barrie, Ontario. Julie has over 15 years of design and business experience, and has taught courses in Digital Photography, Design Fundamentals and Advertising at Georgian College. Samples of her work have been published in both ‘Basic Logos’ by Index Books, and ‘Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication’ by Lisa Buchanan. Julie also recently earned her Google Analytics Platform Principles certificate from Google.
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