WHAT IS GRAPHIC DESIGN?
Design is a process, not a product. Whether graphic, industrial, interior or architectural, design involves organizing unrelated elements in engaging and meaningful ways. Graphic design is an interdisciplinary, problem-solving activity that combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic designers specialize in the structuring and organizing of visual information to aid communication and orientation.*
*as defined by the Association of Registered Graphic Designers of Ontario |
Graphic designers plan and conceive:
- printed materials such as brochures, books, magazines and posters
- multimedia such as web sites, CD-ROMs and presentations
- packaging
- advertising
- environmental graphic design such as signage systems and exhibits
- identity design including logos, stationery and branding systems
- titles for movies and television
Graphic designers provide clients with a range of services in addition to graphic design. These include:
- research
- costing
- strategic planning
- communications coordination
- project management
- quality control
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