Freelance Graphic Designer

From strategic planning to creative development and execution, I listen to my clients to understand their goals, adapt to their needs and deliver resultsLocated in Barrie, Ontario since 2003, I am experienced in branding, graphic design and web development.

About Me

Hello! I’m Julie Bateman

I'm a skilled graphic designer operating in Barrie, Ontario since 2003. I have over 20 years of experience in branding, editorial, print and website design and have taught courses in Digital Photography, Design Fundamentals and Advertising at Georgian College. Samples of my work have been published in 'Basic Logos' by Index Books and 'Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication' by Lisa Buchanan. 

I work from a home office, love my job and am available as a freelance part of your team, on a per-project basis or with a monthly retainer system for ongoing projects. 

  • freelance design for marketing agencies 50% 50%
  • Corporate communication design 30% 30%
  • Website design & development 15% 15%
  • small business branding & logos 5% 5%

Ready to Start a Project?

I'm Available for Hire or Freelance

our services

Branding & Graphic Design

We design first-class brand elements and marketing material for less than you think by operating as a full service graphic design company that meets the unique requirements of its clients through customized freelance teams


Branding your company involves developing a visual identity system that serves as the focal point of a communication design system—it provides visibility and “recognizability”. It’s a way to represent the brand through consistent components such as names, logos, typefaces and colours, and is often the only way that a large portion of the public will identify your organization and its offerings.


Our creativity, tech-savvy and resourcefulness have been helping businesses achieve their goals since 2003. We have over 20 years of graphic design experience and have developed relationships with local printers so we can take care of your marketing material from concept to creation. We can work as a part of your marketing team or independantly—no project is to big or too small.


We love editorial design have enjoyed being involved in the creative direction and design of a variety of local magazines, directories, books and annual reports. We're happy to help with production of your existing publication or to develop the brand and styles from the early concept stage. 

Website Design & Development

We're here to help guide you through the web design process and ensure that the finished product is an effective and engaging sales tool—a positive representation of your company.


Our designers have worked with the same set of website developers since Bateman Design Group was founded back in 2003. Whether you'd prefer to customize a theme or template for Shopify or Wordpress, or develop an entirely custom website, we have the tools and expertise to make it happen within your budget.


With nearly 20 years of development experience, our team can handle projects of any size. We provide world class hosting solutions, SEO, app development, e-commerce, WordPress development, maintenance, security and updates. You can trust our experts to get it done on time and stay within your budget.


Our professionals are available to help to improve search engine rankings through website and content optimization, site speed improvements, content writing and backlinks.

Our Design Process


We begin each project by reading the design brief, discussing your goals and determining your budget and timeline. Then we’ll research your industry, relevant trends and main competition.



Next, we’ll begin brainstorming, sketches and start working on initial design concepts. We will evolve and refine those concepts, and prepare initial designs to present as a first set of proofs.


Once we receive your feedback, we’ll make adjustments and continue to refine and evolve until you love the final designs (three sets of revisions is standard).


Prepare final design files: develop style guide, work with website developers or send print ready files as needed.

Featured Work

Branding & Website Development

Asskicker Activewear

Asskicker Activewear is a Canadian brand that specializes in athleisure apparel with empowering messages for women.

I created Asskicker Activewear as a side project in 2017 which continues to provide me with unique perspective as a startup business owner as well as a designer. In the last five years, I’ve gained valuable insight into the website and marketing elements that directly effect conversion rates and other key performance indicators (KPIs).

Located in Barrie, Ontario, Asskicker was a Top 75 Finalist in the 2018 FedEx Canada Small Business Grant Contest and rose to the top of the 2,100+ entries.

My Responsibilities:

  • Branding & concept development
  • Shopify website development & optimization
  • SEO & social media marketing
  • Creative direction for product & lifestyle photography
  • Print collatoral & advertisement design 
  • Product design, sourcing & development
Shopify website development for Asskicker Activewear


Barrie Police Service

As part of this rebranding project, our designs won the 2016 Canada's Best Dressed Police Vehicle for the fleet design and the 2017 Annual Report Design Contest at International Law Enforcement Planning Conference. 

The initial project involved updating the Barrie Police Service crest (or logo), creating a set of brand standards that include styles, colour palettes, fonts, icons and templates—and applying these to all applications.  


The Portal Connector

The Portal Connector enables you to rapidly deliver a flexible, scalable and highly secure portal solution that provides immediate communication with your customers, vendors, and partners that can be tracked and reported on—without the need for coding, custom programming, or other complex technical requirements.

We worked with the parent company's marketing team at to develop the initial brand identity, marketing collateral, website design & graphics, sell sheets, advertisements, tradeshow displays, etc. 

writing & Illustration

Picture Book Development

In the summer of 2022, I decided to start an ink & watercolour travel journal to document an upcoming road trip from Ontario to Prince Edward Island with Rob, my husband, and Bella our Old English Sheepdog.

From there, I fell in love with drawing, painting and documenting my world in sketchbooks. That learning process inspired me to follow the dream of writing and illustrating a picture book for children.

That's where this blog begins.


  • Motivated, dynamic, results-oriented professional committed to excellence
  • Strong creative and design background
  • Able to meet deadlines and adapt to changing priorities
  • Mac environment - experienced in the most recent version of Adobe Creative Suite
  • Listen, learn and adapt quickly to a client’s needs
  • Experienced in print production, sourcing vendors and directing photographers, illustrators and other content developers as needed

Julie Bateman is available as a freelance part of your team, on a per-project basis or with a monthly retainer system for ongoing projects.

Julie and the team at Bateman Design Group deliver first-class marketing material for less than you think by operating as a full service creative company that meets the unique requirements of its clients through customized freelance teams.



Sheridan College, Oakville, ON
Applied Photography


  • Top 75 Finalist in the 2018 FedEx Canada Small Business Grant Contest. Asskicker Activewear rose to the top of the 2,100+ entries.
  • Annual Report designed for Barrie Police Service won 2017 Annual Report Design Contest at International Law Enforcement Planning Conference
  • Won the 2016 Canada's Best Dressed Police Vehicle for Barrie Police Service fleet design as part of their rebranding project

CLIENT Testimonials

"We are very pleased with the services and end product developed by Julie and The Bateman Design Group as we ( launched a new product at a North American wide tradeshow.

We engaged Julie to build a brand for The Portal Connector that included a new logo, sales support literature, tradeshow booth design, website and related imagery. The process was very iterative and allowed us to give a lot of input so the final products were what we envisioned. We were presented with options and choices, and feedback we provided was always taken into consideration.

Julie was able to provide very prompt response to short term needs as the launch of The Portal Connector product was very time sensitive. Presenting the product to a worldwide audience at the tradeshow launch garnered many positive comments on the look and design of our brand. We very much appreciate the professionalism and quality work provided by The Bateman Design Group and look forward to working with them into the future."

Ian Pavlik

President , / The Portal Connector

"Bateman Design Group has provided us with comprehensive services to assist us in producing both our annual report and business plan. In addition we have repeatedly sought out their services to help us in the creation of a variety of promotional material and graphic design work. With professional, efficient and expedited ‘turn-around’ time from request to product delivery, we have come to rely on Bateman Design Group for a host of current and future projects."

Rich Johnston

Sergeant, Barrie Police Service

Bateman Design has been fantastic to work with.  Julie seemed to intuitively know what I needed as a logo and guided a very stress free and enjoyable process in helping me to come up with exactly what I needed.  Not only was she able to craft an amazing logo for me to work with she has designed an eye catching rack card that elicits all kinds of positive comments and remarks.

Julie has gone above and beyond; guiding me in ways to fully utilize my logo, such as embedding it in e-mail, providing me with a design that will work well in letter head, PowerPoint presentations and other documents.

Bateman Design is a class act, incredibly professional while continuing to be approachable and accessible; definitely a pleasure to consult with on all aspects of the project.

Thank you Julie!

Leah Bergstrome BA, DSW

Aboriginal Patient Navigator, Simcoe Muskoka Regional Cancer Program

Ready to Start a Project?

I'm Available for Hire or Freelance