FEATURED DESIGN PROJECTS

ASSKICKER ACTIVEWEAR

branding + shopify website development

Transitions Optical

cross platform marketing materials

freelance part of ti marketing’s team

BARRIE POLICE SERVICE

branding + corporate communications design

Branding & Website Development

Asskicker Activewear

Asskicker Activewear is a Canadian brand that specializes in athleisure apparel with empowering messages for women.

I created Asskicker Activewear as a side project in 2017 which continues to provide me with unique perspective as a startup business owner as well as a designer. In the last five years, I’ve gained valuable insight into the website and marketing elements that directly effect conversion rates and other key performance indicators (KPIs).

Located in Barrie, Ontario, Asskicker was a Top 75 Finalist in the 2018 FedEx Canada Small Business Grant Contest and rose to the top of the 2,100+ entries.

My Responsibilities:

  • Branding & concept development
  • Shopify website development & optimization
  • SEO & social media marketing
  • Creative direction for product & lifestyle photography
  • Print collatoral & advertisement design 
  • Product design, sourcing & development

branding + concept development

I created Asskicker Activewear as a side project in 2017 and am currently responsible for branding, user experience design (UX), user interface design (UI), visual design, product design, advertising, social networking, search engine optimization etc.

shopify website development

I created a consumer-facing shopify site and defined the brand focusing on apparel, events and messaging that empowers women—appealing to North American women who aim for a healthy lifestyle while balancing a busy life.

shopify website development

Branding + Corporate Collatoral

Barrie Police Service

As part of this rebranding project, our designs won the 2016 Canada’s Best Dressed Police Vehicle for the fleet design and the 2017 Annual Report Design Contest at International Law Enforcement Planning Conference. 

The initial project involved updating the Barrie Police Service crest (or logo), creating a set of brand standards that include styles, colour palettes, fonts, icons and templates—and applying these to all applications.  

My Responsibilities:

  • Branding & brand standards
  • Online style guide development 
  • Annual report & print collatoral design
  • Vehicle fleet design
  • Infographics & branded icons

branding + digital style guide

I was initially hired to update the Barrie Police Service crest (logo) and to develop a consistent visual identity system and set of brand standards. Once that was established, I created an online style guide that the staff could access to download graphic assests, review the standards and help ensure consistency across all touch points.

best dressed police vehicle award

As part of this rebranding project, our designs won the 2016 Canada’s Best Dressed Police Vehicle for the fleet design.

best dressed police vehicle award

The award was presented at the Blueline Gala

annual report design

2017 Annual Report Design Contest at International Law Enforcement Planning Conference

annual report design

The annual report was designed with an editorial style that included a lot of infographics and phototography which helped break down the often heavy feeling information to make it visually appealing and easy to digest.

annual report design

cross platform marketing materials

Transitions Optical

Transitions Optical makes light intelligent lenses that automatically adapt to changing light. Transitions lenses darken when outdoors and return back to clear when indoors.

I worked for T.I. Marketing on a freelance basis and designed a wide variety of POP resources such as posters, window clings, in store displays, fitting matts, signs and plaques, Rx pads, counter cards, promo pages, pull-up banners, retail header boards, reference cards and catalogues that adhered to the TOI branding guidelines.

My Responsibilities:

  • Maintaining brand standards
  • Point-of-purchase signage & display design 
  • Website banner ads
  • Promotional pages & advertisement design
  • Clinic training material design

Point-of-Purchase Display

This in-store display adheres to the Transitions Optical branding guidelines.

Point-of-Purchase Posters

I designed a variety of clinic signage, in-store posters and displays that adhere to the Transitions Optical branding guidelines. Most projects were produced in both French and English versions for Canadian distribution.

Dispensing Guides & POP Catalogues

All other catalogues and dispensing guides also followed the Transitions Optical branding guidelines and were produced in French and English versions for Canadian distribution.

Dispensing Guides & POP Catalogues

All other catalogues and dispensing guides also followed the Transitions Optical branding guidelines and were produced in French and English versions for Canadian distribution.

print collatoral design

logo design & branding

wordpress website

branded promotional products

Branding+ Website Design

EXCITE PHYSIOTHERAPY

Whether you are experiencing acute low back pain or have been suffering with pain for years, Christine and the team at Excite Physiotherapy have the experience and the skills necessary to help you get relief quickly.

My Responsibilities:

  • Branding & logo design
  • WordPress website design
  • Sell sheet design & layout
  • Posters & signage
  • Branded promotional products