Featured Work

Branding & Website Development

Asskicker Activewear

Asskicker Activewear is a Canadian brand that specializes in athleisure apparel with empowering messages for women.

I created Asskicker Activewear as a side project in 2017 which continues to provide me with unique perspective as a startup business owner as well as a designer. In the last five years, I’ve gained valuable insight into the website and marketing elements that directly effect conversion rates and other key performance indicators (KPIs).

Located in Barrie, Ontario, Asskicker was a Top 75 Finalist in the 2018 FedEx Canada Small Business Grant Contest and rose to the top of the 2,100+ entries.

My Responsibilities:

  • Branding & concept development
  • Shopify website development & optimization
  • SEO & social media marketing
  • Creative direction for product & lifestyle photography
  • Print collatoral & advertisement design 
  • Product design, sourcing & development
Shopify website development for Asskicker Activewear


Barrie Police Service

As part of this rebranding project, our designs won the 2016 Canada's Best Dressed Police Vehicle for the fleet design and the 2017 Annual Report Design Contest at International Law Enforcement Planning Conference. 

The initial project involved updating the Barrie Police Service crest (or logo), creating a set of brand standards that include styles, colour palettes, fonts, icons and templates—and applying these to all applications.  


The Portal Connector

The Portal Connector enables you to rapidly deliver a flexible, scalable and highly secure portal solution that provides immediate communication with your customers, vendors, and partners that can be tracked and reported on—without the need for coding, custom programming, or other complex technical requirements.

We worked with the parent company's marketing team at Pavliks.com to develop the initial brand identity, marketing collateral, website design & graphics, sell sheets, advertisements, tradeshow displays, etc. 

Ready to Start a Project?

I'm Available for Hire or Freelance