Featured Work
Branding & Website Development
Asskicker Activewear
Asskicker Activewear is a Canadian brand that specializes in athleisure apparel with empowering messages for women.
I created Asskicker Activewear as a side project in 2017 which continues to provide me with unique perspective as a startup business owner as well as a designer. In the last five years, I’ve gained valuable insight into the website and marketing elements that directly effect conversion rates and other key performance indicators (KPIs).
Located in Barrie, Ontario, Asskicker was a Top 75 Finalist in the 2018 FedEx Canada Small Business Grant Contest and rose to the top of the 2,100+ entries.
My Responsibilities:
- Branding & concept development
- Shopify website development & optimization
- SEO & social media marketing
- Creative direction for product & lifestyle photography
- Print collatoral & advertisement design
- Product design, sourcing & development
BRANDING + GRAPHIC DESIGN
Barrie Police Service
As part of this rebranding project, our designs won the 2016 Canada's Best Dressed Police Vehicle for the fleet design and the 2017 Annual Report Design Contest at International Law Enforcement Planning Conference.
The initial project involved updating the Barrie Police Service crest (or logo), creating a set of brand standards that include styles, colour palettes, fonts, icons and templates—and applying these to all applications.
CORPORATE COMMUNICATIONS
The Portal Connector
The Portal Connector enables you to rapidly deliver a flexible, scalable and highly secure portal solution that provides immediate communication with your customers, vendors, and partners that can be tracked and reported on—without the need for coding, custom programming, or other complex technical requirements.
We worked with the parent company's marketing team at Pavliks.com to develop the initial brand identity, marketing collateral, website design & graphics, sell sheets, advertisements, tradeshow displays, etc.
LEAF AND ROOT CO.
shopify e-commerce website
ASSKICKER ACTIVEWEAR
shopify e-commerce website
URBAN NORTH MAGAZINE
creative direction & design
EDANA INTEGRATED MARKETING
e-commerce site built in wordpress with woocommerce
BARRIE POLICE SERVICE
annual report design + print
YELLOW CAR COACH
logo design, branding, social media, online training system, website development
LIBERTY NORTH
website design
EDANA INTEGRATING MARKETING
trailer wrap for local events
CITY OF BARRIE
branding + logo design
RECLAIMING OUR HEALTH
logo design
RECLAIMING OUR HEALTH
logo + rack card design
COLLABORATE BARRIE
logo, stationary + visual identity design
COLLABORATE BARRIE
logo, stationary + visual identity design
THE PORTAL CONNECTOR
print + web optimized workbook design
NORTH46 RESTAURANT
logo design
SOUTH ST. BURGER
table card design
RENDEZ-VOUS CHAMPLAIN
event logo + brand guidelines
SOUTH ST. BURGER
print ad design
SHIFT_ GOVERNMENT
logo design
NEW YOGURT CITY
logo, brand identity + signage
SAND ZONE
logo design
CITY OF BARRIE
parks + rec brochure design
BARRIE ENTREPRENEURS CONNECT
logo design
BARRIE POLICE SERVICE
anniversary logo design
BARRIE BUSINESS AMBASSADORS
logo design
SKYLINERS BIG BAND
logo design
BARRIE POLICE SERVICE
logo + branding design
THE PORTAL CONNECTOR
pull up banners
LIBERTY NORTH
website development
MAPLE GRILL & GATHERING PLACE
logo design
BERETTA
consumer packaging design
TRANSITIONS OPTICAL
point of sale display
NEW YOGURT CITY
exterior signage design
TRANSITIONS OPTICAL
in store poster design
TABOO RESORT
in room card
TRAIN IN THE TRADES
event invitation, program and signage
HARNESSING THE MOBILE INTERNET
book layout + cover design
SPRINGWATER LIBRARY
colour coded signage system design + print
SPRINGWATER LIBRARY
colour coded signage system design + print
COMMUNITIES IN BLOOM
event program design + print
COMMUNITIES IN BLOOM
event program design + print
BARRIE POLICE SERVICE
annual report design + print
BARRIE POLICE SERVICE
annual report design + print
BDG-BPS-BR-2
Barrie Police Service – branding project
BARRIE POLICE SERVICE
brochure design
THE PORTAL CONNECTOR
tradeshow display
THE PORTAL CONNECTOR
website user interface layout + graphics
THE PORTAL CONNECTOR
tradeshow display
KELL’S GARDEN CITY
pull up banner
KELL’S GARDEN CITY
tradeshow display
KELL’S GARDEN CITY
print ad
NEW YOGURT CITY
logo and branding
TRANSITIONS OPTICAL
point of sale fitting mat
TRANSITIONS OPTICAL
sell sheet design
TABOO RESORT
magazine ad
TABOO RESORT
magazine ad
TABOO RESORT
magazine ad
TRANSITIONS OPTICAL
sell sheet design
BDG-Deerhurst-Banner-3
DEERHURST RESORT
direct mail postcard
COMMUNITIES IN BLOOM
name tag design + printing
DEERHURST RESORT
pull up banner
COMMUNITIES IN BLOOM
lawn sign design + printing
SOUTH ST. BUERGER
series of print ads
BERETTA
e-newsletter design
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